Bringing different initiatives into one experience
The project brings together conversation circles, personal stories, content and community initiatives. The challenge was turning this variety into a clear, intuitive and easy-to-explore experience.
Connecting lives, strengthening bonds
Segment Impact Social · Psicology · Migration · Community·Year 2025·Scope Strategy · UX/UI Design · Web Development · WordPress
The challenge
Giving a digital shape to stories that deserve to be heard.
Letting stories lead the experience without compromising usability
Personal stories are at the heart of the project. The experience needed to give them a central role without compromising navigation or the discovery of other content.
Building a foundation designed to grow
The website needed to evolve alongside the project, allowing new stories, content and initiatives to be added in a simple and organized way.
The decisions
An experience that puts people and stories at the center.
Organizing content around experiences
The information architecture was designed to organize the project's main areas and create clear paths to explore stories, conversation circles and content.
An editorial and welcoming interface
The design combines typographic hierarchy, generous spacing and a human visual language to create an experience aligned with the project's purpose.
A flexible structure for future content
The implementation was designed to make content updates easier and allow the website to grow without requiring pages to be rebuilt.
How it turned out
AssistantLora
WordpressElementor
- Business website
Lash & Brow Masterclass
Concept
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